Marketing Your Property
Maximum exposure and total coverage with digital, on and off-line marketing
Normie & Co’s state of the art website along with enhanced marketing packages on Rightmove,
Zoopla, PrimeLocation, On the Market and many more property sites ensures maximum exposure
for your property.
In addition, we utilise email marketing and pride ourselves in maintaining a current buyer
database to match buyers with properties.
Why you’ll love selling with us
We’ll be straight with our valuation
Your property is on the market in competition not in isolation!
We consider the pros and cons of your property against other similarly priced properties,
(sold and unsold) and how well they are selling. We look at the maximum price your home
could achieve if perfect, and the costs required to update it if not. We look at your
competition and how that compares, we look through a buyer’s eyes and the research they do
on all the properties they may view in your price range. We look at supply, demand, past
sales and how the market is moving. And finally, we think about how the price will be best
represented on the property portals, rightmove.co.uk, Zoopla.co.uk, onthemarket.com and a
myriad of other sites. Having taken all this into account, using our more than 35 years’
experience, we discuss with you our recommended selling price to achieve its true market
value – and you ALWAYS have the final say.
Our job is to tell you what you need to hear not what you want to hear. It’s so easy for a
poor agent to overvalue to win business but this will end up with less interest the property
will go stale the price drops and you end up with a lower selling price compared to if it
came to market at the right price.
Having taken all this into account, using our more than 25 years’ experience, we discuss with
you our recommended selling price to achieve its true market value – and you ALWAYS have the
To us, valuing a property is a science not ‘guesswork and add a bit’!
Some unscrupulous agents try to win an instruction with a realistically high valuation.
We want to achieve the highest possible selling price, but over-cooking the initial asking
price all-too-often ends in disappointment.
You see, the property will inevitably stay too long on the market, looking ‘stale’ forcing
the seller to eventually drop the asking price. To potential buyers, this can look like
desperation and even cause the final price to be driven below its actual market value.
If you'd like a realistic valuation on your property, let us know as we'd be happy to help.Value my Home
It’s all about the service & results
When some agents send ill-informed juniors to ‘accompany’ viewings, we’ll only send
an experienced professional to show buyers around your property. It is through the
calibre of our viewings we can ensure constructive feedback which can be so
When gathering feedback from potential buyers some agents will be happy with the
answer of “it’s not for us”. We, on the other hand, try and ensure that insightful
and detailed information is received and any questions and concerns that a viewer
may have can be answered.
Once you instruct us, we’ll be in regular contact with you, and we aim to give you
constructive feedback within 24 hours of every viewing.
Evenings & weekends –
Of course, some buyers can’t view properties during standard working hours and need
to arrange weekend viewings. That’s why we’re happy to say we can accommodate
viewings on Saturdays, Sundays and in the evening, giving people the flexibility,
they need to make the right decisions.
It doesn’t stop at
In fact, this is where an agent can really add value and certainly sets us apart.
Once you accept an offer we not only help liaise with your Solicitor, we take on the
tough job of chasing and cajoling any buyers, sellers, solicitors, mortgage brokers
as necessary to make sure your property sale completes – and on time. Until that
point arrives, we will continually update you, so you know things are in-hand.
We’ll go at your pace
We know that some people want to take things slowly, others are keen to get a move
on. Whatever you want it’s fine by us and we’ll never rush you more than you’re
Off Market Sales
- Some clients prefer to market their property discreetly to a select group of known
buyers, rather than have their property appear all over the internet.
It requires a particular skill to effectively market a property in a subtle and
unobtrusive way. Normie & Co. is well placed to provide this low-key service as we
specialise in selling properties of unique character and distinction throughout our
Obviously, all our sellers and buyer’s information is held in strict confidence but some
sellers prefer to keep their own business to themselves.
A seller may wish to dip their toe in and tempt a buyer without going the whole mile and
having widespread marketing. For some seller’s security is paramount and do not want
details of their property advertised.
Whatever the reason we successfully sell homes this way via our database of carefully
vetted buyers looking to buy in this area.
Clients who use this service include:
- Local business or
- Sellers who don’t
want the neighbours to know
- People who for
whatever reason value their privacy
Not all our properties are openly advertised on our website or the major property portals
– If you are looking please confidentially register with us for our ‘off-market’
properties. If you are contemplating selling and require the utmost in discretion with
not even your neighbours being aware, please contact us for further details. If you are
a public figure and require total anonymity, we are able to arrange for prospective
viewers to sign an appropriate, binding “non-disclosure agreement”.
Over the years, we have accumulated a large database of select buyers who maintain a
constant watch on the market, and we can market your property discreetly to these
For a confidential market appraisal and to find out how Normie & Co can make a difference
in the sale of your home call David Mintz on 0161 773